South Australia
Win 12 of the world's rarest wines
To celebrate 80 years, we're giving away the ultimate case of iconic wines, valued at $15,670.
Order by 31 October and tell us your greatest wine experience in 50 words or less. Best story wins!
*T&Cs apply. Purchase required. Game of skill. Open to Australian residents aged 18+, excluding the NT. Entries close 11:59pm AEDT 31/10/26.
How to enter
Three steps. One case of icons.
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1
Place any order
Shop anything on our website, or with your Personal Wine Advisor, between 13 and 31 October.
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2
Tell us your story
Your greatest wine experience, in 50 words or fewer.
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3
Hit submit
Three judges score every eligible entry. The highest score wins.
Entries close 11:59pm AEDT 31 October · Judging 6 November · Winner contacted on or about 9 November
SHOP TO ENTER Already ordered? Enter hereThe prize
$15,670 of wine. One winner takes the lot.
Twelve bottles from Bordeaux, Burgundy, the Rhône, the Mosel, Tuscany and the best of Australia.
Pauillac, Bordeaux
2009 Château Lafite Rothschild
Saint-Émilion, Bordeaux
2010 Château Cheval Blanc
Pessac-Léognan, Bordeaux
2022 Château La Mission Haut-Brion
Sauternes, Bordeaux
2022 Château d'Yquem
Mosel, Germany · 375 mL
2022 Joh. Jos. Prüm Zeltinger Sonnenuhr Auslese Gold Cap
Northern Rhône, France
2021 E. Guigal Côte-Rôtie La Landonne
Morey-Saint-Denis, Burgundy
2017 Domaine Ponsot Clos de la Roche
Tuscany, Italy
2020 Bibi Graetz Colore
Hunter Valley, NSW
2023 Brokenwood Graveyard Vineyard Shiraz
Tasmania
2023 Lowestoft La Maison Pinot Noir
Rutherglen, Victoria · 375 mL
All Saints Estate Museum Muscadelle NV
Eighty years in the making
Every order is an entry.
Our biggest sale in 80 years is on now, with new deals every day. Any order, big or small, puts you in the running for the case.
Free delivery over $299
Extra 5% off any 12
500+ items on sale!
SHOP THE 80TH SALE
Today's 80th birthday pick
Ends in00:00:00
New pick at midnight2024 Mystery Fleurieu Pinot Noir Deal No. 6491
A monumental Australian Pinot crafted by absolute winemaking royalty, inspired by the great Burgundian styles of France, with that hint of forest berries, pine needle, cinnamon and cherry essence. As good as it gets, whichever way you cut it.
RRP $60.00$30.0050% off
Shop Our 80th Birthday Favourites
$17.80$25.00
$15.80$24.00
$30.00$49.00
$38.80$40.00
$197.80$210.00
$14.80$15.00
$19.80$24.00
$38.80$45.00
$12.80$15.00
$31.50$38.00
$24.00$50.00
$60.50$80.00
$29.00$41.00
$47.00$65.00
$77.39$105.00
$38.00$54.00
$50.15$65.00
$27.00$35.00
$33.23$65.00
$99.04$150.00
$39.00$60.00
$23.03$35.00
$42.00$55.00
$32.00$42.00
$42.00$52.00
$40.00$50.00
$91.27$130.00
$58.22$80.00
$52.10$75.00
$91.27$130.00
$750.27$1,119.00
$93.17$100.00
$58.00$80.00
$64.00$80.00
$20.40$44.00
$187.31$330.00
$69.00$95.00
$131.06$160.00
$131.32$160.00
$131.23$160.00
$53.80$60.00
$74.00$90.00
$127.80$140.00
$18.00$25.00
$16.99$22.00
$10.00$15.00
$23.80$35.00
$472.80$498.00
$98.80$100.00
$18.80$22.00
$63.80$70.00
$79.80$85.00
$24.80$30.00
$20.80$30.00
$21.80$27.00
$54.80$60.00
$19.80$25.00
$12.80$18.00
$167.80$236.00
$72.80$74.00
$268.80$284.00
$488.80$500.00
$49.80$60.00
$34.80$37.00
$54.80$59.00
$398.80$491.00
$22.80$25.00
$24.80$27.00
$21.80$25.00
$15.80$20.00
$48.80$55.00
$19.80$22.50
$63.80$79.00
$98.80$100.00
$19.80$24.00
$16.80$18.00
$198.80$199.00
$31.80$32.00
$161.80$179.88
$33.80$35.00
$98.80$99.00
$61.80$77.00
$23.80$28.00
$21.80$25.00
$327.80$329.00
$54.80$57.00
$14.80$15.00
$87.80$105.00
$73.80$80.00
$196.80$198.00
$430.80$474.00
$87.80$99.00
$18.80$20.00
$117.80$125.00
$38.80$45.00
$15.80$22.00
Frequently Asked Questions
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What is The Wine Collective 80th Birthday Wine Giveaway?
To celebrate our 80th birthday, The Wine Collective is giving one lucky winner the chance to win a collection of 12 wines valued at $15,670 AUD. This is a game of skill, with the winning entry selected based on published judging criteria rather than a random draw.
See full terms and conditions -
Who can enter the competition?
The competition is open to Australian residents aged 18 years or older who meet the purchase and entry requirements. Residents of the Northern Territory are not eligible. Employees of The Wine Collective, participating agencies and suppliers directly involved in administering the competition, and their immediate family members are also excluded.
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How do I enter the competition?
To enter, you must make a qualifying purchase through The Wine Collective website or Personal Wine Advisor team during the competition period. Then visit the competition entry page, provide your name and contact details, and submit an original written response of up to 50 words to the question:
“What's the greatest wine experience you've ever had?”
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Do I need to make a purchase to enter?
Yes. You must make a qualifying purchase during the competition period. The purchase must be at the normal retail price applicable to your transaction, including any discounts ordinarily available to you. There is no separate competition entry fee.
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Can I enter more than once?
No. Each eligible customer is entitled to one entry only. If you submit multiple entries, only your first entry will be considered valid.
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What should I write in my competition entry?
Share your greatest wine-related experience in 50 words or fewer. Your response must be original, written by you, in English, and based on your own experience.
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Can I use AI to write my entry?
Your entry must be your own original work. AI-generated responses submitted as your own original personal experience are not permitted.
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Do I need to keep my proof of purchase?
Yes. You must retain your proof of purchase and provide it if requested. The Wine Collective may also request proof of identity, age and residency to verify eligibility.
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What happens if I cancel or return my purchase?
If your qualifying purchase is cancelled, refunded or reversed, your competition entry may be deemed ineligible, subject to applicable law.
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When does the competition start and end?
The competition opens on 13 October 2026 at 12:00 AM AEDT. Entries must be submitted before the competition closes. Please refer to the final Terms & Conditions for the confirmed closing date.
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How will the winner be chosen?
A panel of three judges will assess eligible entries based on originality and creativity, descriptive quality, storytelling and emotional impact, and relevance to the competition question. The entry with the highest final score will win. No random draw will be used.
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What are the judges looking for?
Entries are assessed on four criteria:
- Originality and creativity: 30 points
- Detail and descriptive quality: 30 points
- Storytelling and emotional impact: 25 points
- Relevance to the question: 15 points
The maximum possible score is 100 points.
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What happens if two entries receive the same score?
If two or more entries receive the highest score, the judging panel will reassess those entries using the same judging criteria to determine the winner.
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What can I win?
One winner will receive a collection of 12 wines with a total advertised value of $15,670 AUD, including GST.
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Can I exchange the prize for cash or transfer it to someone else?
If the advertised prize becomes unavailable for reasons beyond The Wine Collective's reasonable control, a prize of equal or greater value may be substituted where permitted by law.
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What happens if one of the prize wines becomes unavailable?
If the advertised prize becomes unavailable for reasons beyond The Wine Collective's reasonable control, a prize of equal or greater value may be substituted where permitted by law.
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When will the winner be announced?
The winner will be notified by email and phone call on or about 9 November 2026. The winner may also be announced on The Wine Collective's Promotions & Giveaways Terms & Conditions page.
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How long does the winner have to claim the prize?
The winner must respond and claim the prize by Monday, 16 November 2026. If the prize is not claimed by the deadline, The Wine Collective may disqualify the winner and select a replacement from the remaining eligible entries using the same judging criteria.
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Will I need to verify my identity if I win?
Yes. Before awarding the prize, The Wine Collective may request proof of identity, age, residency, qualifying purchase and compliance with the competition Terms & Conditions.
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Will entering the competition subscribe me to marketing emails? Will The Wine Collective use my competition entry for marketing?
No. Entering the competition does not automatically subscribe you to marketing communications. Any marketing subscription is handled separately in accordance with applicable consent and privacy requirements.
You retain ownership of your original entry. By entering, you allow The Wine Collective to reproduce and display your entry for administering, judging and announcing the competition. Additional permission will be obtained where required before using entries for broader advertising or marketing
Eighty years in. We're just getting started.
From Australia's oldest wine club to the way we buy wine today, the story that started in 1946 is still being written. This celebration looks back at the wines that made us, and forward to what's next.
