South Australia
2018 Penfolds Grange
Australia's most famous red. Max Schubert's quiet experiment became the country's benchmark Shiraz.
The Wine Collective - Since 1946
The Wine Prize of a Lifetime
This is your chance to win 12 rare and iconic bottles worth $15,670. Order during our 80th celebrations to enter. One winner takes it all.
Tell us the greatest wine experience you've ever had, in 50 words or fewer. The best story takes home 12 rare and iconic bottles worth $15,670.
Entries close 11:59pm AEDT, Saturday 31 October 2026.
Finish your entry
It takes about two minutes. Have your order number handy. It's at the top of your order confirmation email.
You're In
Thanks for entering. Your story is with the judges.
They meet on 6 November. We'll contact the winner by email and phone on or about 9 November 2026, so keep an eye on your inbox.
Know someone with a better story? Any order before 31 October gets them in.
Questions about your entry?
customers@thewinecollective.com.au
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1. Place an order
DoneThanks for shopping with us.
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2. Tell us your story
50 words or fewer on the greatest wine experience you've ever had.
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3. Hit submit
That's it. You're in the running.
$15,670 of wine. One winner takes the lot.
It's one of the most memorable and mind-bending lineups of wine ever assembled. And it all could be yours.
Pauillac, Bordeaux
2009 Château Lafite Rothschild
A First Growth since the 1855 Classification, from a vintage Bordeaux still talks about.
Saint-Émilion, Bordeaux
2010 Château Cheval Blanc
Right Bank royalty, built on Cabernet Franc and Merlot. One of the great modern vintages.
Pessac-Léognan, Bordeaux
2022 Château La Mission Haut-Brion
A Graves Classified Growth from a warm, celebrated vintage. One for the long haul.
Sauternes, Bordeaux
2022 Château d'Yquem
The only Sauternes ranked Premier Cru Supérieur in 1855. Built to outlive most of us.
Mosel, Germany · 375 mL
2022 Joh. Jos. Prüm Zeltinger Sonnenuhr Riesling Auslese Long Gold Capsule
The long gold capsule marks one of the estate's rarest selections. Mosel Riesling royalty.
Northern Rhône, France
2021 E. Guigal Côte-Rôtie La Landonne
One of Guigal's famous 'La La' single vineyards. Pure Syrah from seriously steep slopes.
Morey-Saint-Denis, Burgundy
2017 Domaine Ponsot Clos de la Roche Grand Cru Vieilles Vignes
Old-vine Grand Cru Pinot Noir from the vineyard Ponsot is best known for.
Tuscany, Italy
2020 Bibi Graetz Colore
The flagship of an artist turned winemaker. Old Tuscan vines, time and craft.
Hunter Valley, NSW
2023 Brokenwood Graveyard Vineyard Shiraz
The Hunter's most famous Shiraz, grown on a paddock once set aside for the town cemetery.
Tasmania
2023 Lowestoft La Maison Pinot Noir
Cool-climate Tasmanian Pinot Noir from the Lowestoft estate.
Rutherglen, Victoria · 375 mL
ll Saints Estate Museum Muscadelle NV
Rutherglen's fortified tradition at its most concentrated, drawn from very old stocks.
Tell us your best story
This is a game of skill, not a lucky draw. Three judges score every eligible entry out of 100. The highest score wins.
Originality and creativity
30 points
How distinctive and personal it is.
Detail and descriptive quality
30 points
The sights, smells and moments that put us there.
Storytelling and emotional impact
25 points
Is it engaging, and does it stay with you?
Relevance to the question
15 points
Does it answer the question, thoughtfully?
Key dates
Entries close
Saturday 31 October 2026, 11:59pm AEDT
Judging
Friday 6 November 2026
Winner contacted
On or about Monday 9 November 2026, by email and phone
Prize claim deadline
Monday 16 November 2026
Tell me more!
Where do I find my order number?
It's at the top of your order confirmation email, and in My Account under Orders. Ordered with your Personal Wine Advisor? It's on the order confirmation email they sent you.
I've placed more than one order. Can I enter again?
It's one entry per customer, and your first entry is the one that counts. So make it a good one.
I haven't ordered yet. Can I still enter?
Yes. Place any order on our website or with your Personal Wine Advisor before 11:59pm AEDT on 31 October 2026, then come back here.
When will I hear?
The judges meet on 6 November 2026. We'll contact the winner by email and phone on or about 9 November 2026 and announce them on our website.
Can I get help writing it?
The judges want your experience in your words. Entries copied from elsewhere or generated by AI may be rejected.
What if I cancel or return my order?
If a qualifying order is cancelled or refunded, the entry linked to it may become ineligible.
Terms and conditions
Purchase required. Open to Australian residents aged 18+, excluding the NT. Order and enter between 12:00am AEDT 13 October and 11:59pm AEDT 31 October 2026. One entry per customer. Game of skill: entries are judged on merit, with no random draw. Winner notified on or about 9 November 2026. Promoter: Wine Collective Holdings Pty Ltd, ABN 45 003 409 603.
Read the complete Terms & Conditions here.
