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Meet your

Personal Wine Advisor

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100 years of experience, an ear to the ground and unrivalled wine knowledge. Unearth more than you were looking for.

Continue your wine journey with the peace of mind that you are not alone. Providing a single point of contact, our Personal Wine Advisors are here to help broaden your horizons and offer unrivalled access to the best wines from Australia and around the world.

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Loyalty. Stability. Consistency.
With over 100 years of collective experience,
we've got an expert for every palate
and price point.

Exclusive access to the best wines, deals and competitions

Enjoy access to Australia's sharpest wine deals, allocations of rare and limited releases, unmatched prizes and a completely personalised shopping experience.

Personalised experiences

SMS, Email or over the phone. Contact when you want it, the way you want it.

We help our customers navigate Australia’s most extensive range with confidence and ease.

Access to My Collective Rewards

Not only will your Personal Wine Advisor provide you an unparalleled wine experience, you will also earn rewards points every time you shop. More points, better savings.

Request to speak with your

Personal Wine Advisor

See our most recent customer reviews

Personal & Caring Service

“We have been members of The Wine Collective for over 10 years. We appreciate their personal and caring service. Our wine specialist, Edward calls when he knows that some wine has arrived that would suit our taste, and he is rarely wrong in his judgement. On the very few occasions when the wine hasn't met with our approval, there has never been a problem returning the wine. The staff have always been friendly and helpful. We highly recommend.”

Geoff and Christine

Fantastic Loyalty Service

“Great customer service and a fantastic loyalty service. Just wish I could spend more at The Wine Collective.”


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