Our Story

The Wine Collective isn't just a part of the wine industry; we played a pivotal role in shaping it.

Our story begins back in 1946 as The Wine Society, and since then, we've been instrumental in helping to grow the Australian wine industry to what it is today.

Our Philosophy

Our goal is simple; to bring you on an all-emcompassing journey through the magical world of wine. Here at The Wine Collective, we've always been and will continue to be a proudly independent, Aussie-owned business. Whether you're just starting your wine journey or an avid connoisseur, we've got the perfect bottle waiting for you.

Our Tasting Panel

Meet Tommy, each week Tommy and the team taste and curate collections of wines from around the globe to make it easy for our customers to access incredible wines at the most competitive prices.

Our Personal Wine Advisors

We have one of the largest selections of wine in Australia, with a consistent focus on quality and value. We know choosing from over 7,000 wines can be daunting, so we offer complimentary Personal Wine Advisors to all of our customers who would like the true sommelier experience.

We unearth the world of wine by sharing our knowledge, service and passion to enable unforgettable moments.

As trailblazers, we were one of the first wine companies to embrace the online world. Our convenient cellar-to-door online store brings a carefully curated selection of wines right to your doorstep

We take pride in offering the longest-running wine subscription service in Australia. Our curated selections and personalized experiences have been enjoyed by wine enthusiasts for generations.

We're always looking ahead, envisioning a world where discovering great and unique wines is even easier. We invite you to join us on this remarkable journey as we celebrate our rich history and pave the way for an exciting future filled with endless possibilities.

What we do...

wines, all tasted by our experts
25 +
wine experts & sommeliers
594,000,000 +
reward points earned in the last year
400 +
winery & winemaker partners

Explore Our Wine Collection

Every great wine has a story. Let's start ours together.