Grounded Cru
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The name ‘Grounded Cru’ epitomises Joffa’s philosophies. ‘Grounded’ reflects his down to earth nature and the fact that he values relationships (collaborating with growers, etc) and pays attention to the little things; handcrafting his wines. It also carries a link to terroir and the vineyard. ‘Cru’ is a French word meaning ‘growth’. It is also used with terms ‘Grand’ and ‘Premier’ to classify the superior quality of a vineyard. Joffa also likes to think of ‘Cru’ with regards to joining the crew or being part of a group of like-minded people. The Grounded Cru brand features handmade typography and a down to earth (grounded) Australian icon. We think this perfectly tells our unique story.
In their relatively brief history, Grounded Cru has built a reputation of producing premium wines in two of Australia’s great growing regions, McLaren Vale and the Adelaide Hills.
Grounded Cru
The name ‘Grounded Cru’ epitomises Joffa’s philosophies. ‘Grounded’ reflects his down to earth nature and the fact that he values relationships (collaborating with gro...
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