Our Mystery Wineries are found right around the country, some of which you will know very well. Many of our Mystery Wines are already well known to wine buyers and sell for much higher prices under their own label. But winemakers need to eat, and when it comes time to find space for a new vintage, they naturally want to sell whatever they can quickly. Which is where we come in. We agree to take a few cases of said wine in exchange for a better price (so we can sell it cheaper). The condition being that the wine can't be sold under it's original label (hence the "Mystery"). The end result is the same wine, but at fantastic bargain prices! It's simple, same wine, hidden label, cheaper result.