Be rewarded for shopping at The Wine Collective.

Our members enjoy exclusive access to special offers, gifts and shopping experiences.

Featured Benefits

Exclusive offers
Free Delivery*
Digital Subscription*
PLUS much more!

Our rewards program is available to all customers and is FREE to join.

It provides our customers with rewards points for every order to earn discounts off wine purchases, Free Wine and Free Delivery, to reward loyalty and to give our customers the finest wine service in Australia.

Earn Points
Get Rewards

How do I earn points?

Simple! You can earn Rewards Points just by purchasing wine through The Wine Collective, with every dollar spent earning you points.

The more you spend the more you are rewarded with three tiers of benefits.

You can amplify your earnings by being a more loyal customer. Bronze Members receive 10 points per dollar spent, Silver Members earn 12 points per dollar and Gold Members a mammoth 15 points per dollar spent!

Gold Rewards Tier
Your Status
Earned per dollar
Min annual spend

  • Bonus points on every $1 spent*
  • FREE standard delivery on all orders
  • Priority dispatch from warehouse
  • Exclusive access to our best wine offers
  • Access to Gold Member events and tastings*
Silver Rewards Tier
Your Status
Earned per dollar
Min annual spend

  • Bonus points on every $1 spent*
  • Exclusive access to our best wine offers
Bronze Rewards Tier
Your Status
Earned per dollar
Min annual spend

  • 10 points for every $1 spent
  • $20 welcome voucher after first purchase
  • Exclusive access to our best wine offers

What can I actually do with my reward points?

Points are instantly redeemable through the checkout in amounts between $5 and $100. You can also use them to land free bottles of your favourite wines and tickets to special wine events!

Activate your account and make buying
wine even more rewarding


Frequently asked questions FAQs

Points are fully redeemable through the checkout for discounts of between $5 and $100. Throughout the year, points will also be redeemable for experiences, tastings, events and some of our favourite wines.

Simple! Rewards points are earned through wine purchases on the The Wine Collective. The number of points earned per purchase is dependent on a combination of wine value and loyalty status with Silver and Gold members receiving bonus points per dollar.

You have 12 months from the date of your last order at The Wine Collective to use your points before they expire.

Have any questions?

Our team at The Wine Collective are happy to help.


The Society Rewards program provides customers of The Wine Collective with a variety of member benefits which are dependent on their annual wine spend and membership tier. By creating an account with The Wine Collective customers are automatically enrolled into The Society Rewards. The benefits of our various membership tiers and the spend required for promotion to various tiers can be found at or in the Rewards tab found in the My Account page on the website.

On joining The Society Rewards customers are given complimentary membership to our Bronze Rewards program. From that time their membership tier is dependent on wine spend with The Wine Collective. Customers purchasing from $1,000 to $2,499.99 in a 12 month period will attain Silver Membership while customers that spend over $2,500 qualify for Gold Membership. A customer's membership tier will be increased immediately after the requisite spend is met.

Customers receive points every time they make a purchase from The Wine Collective with a number of other methods also available to earn rewards, such a referring a friend to The Wine Collective or following us on Instagram. In addition members of The Society Rewards can also earn rewards points when they submit a wine review through our automatically generated Yotpo email review requests. However members will not receive points for submitting on-site product reviews.

Customers that have qualified for higher membership tiers earn more points per dollar spent with The Wine Collective so accelerate their points and rewards accumulation. Loyalty points can not be redeemed for cash and can only be used to earn discounts and free wine at Society Rewards Points cannot be used with another voucher and expire 12 months from the date of your last purchase. If an account is closed Society Rewards points will be forfeited.

Ongoing membership status is reviewed annually and dependent on customer wine purchases with The Wine Collective. Customers can be promoted at anytime to a higher tier which they will retain for a 12 month period before their ongoing status will be reassessed. At that time their wine spend during the preceding 12 months will be used to determine their membership tier for the next year, or earlier if they earn a higher status level.