Be rewarded for shopping at The Wine Collective.

Our members enjoy exclusive access to special offers, gifts and shopping experiences.

Exclusive offers

Free Delivery*

Digital Subscription*

PLUS much more!

Our rewards program is available to all customers and is FREE to join.

It provides our customers with rewards points for every order to earn discounts off wine purchases, Free Wine, Free Delivery and digital subscriptions to Gourmet Traveller Wine, to reward loyalty and to give our customers the finest wine service in Australia.
  • SHOP



How do I earn points?

Simple! You can earn Rewards Points just by purchasing wine through The Wine Collective, with every dollar spent earning you points.

The more you spend the more you are rewarded with three tiers of benefits.

You can amplify your earnings by being a more loyal customer. Bronze Members receive 10 points per dollar spent, Silver Members earn 12 points per dollar and Gold Members a mammoth 15 points per dollar spent!

per dollar


Min annual

  • Bonus points on every $1 spent*
  • FREE standard delivery on all orders
  • Priority dispatch from warehouse
  • Exclusive access to our best wine offers
  • Access to Gold Member events and tastings*
  • Annual subscription to Gourmet Traveller Wine Magazine*

per dollar


Min annual

  • Bonus points on every $1 spent
  • Exclusive access to our best wine offers

per dollar


Min annual

  • 10 points for every $1 spent
  • $20 welcome voucher after first purchase
  • Exclusive access to our best wine offers
Unlike many other loyalty programs, The Society Rewards rewards never expire so your points will always be redeemable at The Wine Collective.

What can I actually do with my reward points?

Points are instantly redeemable through the checkout in amounts between $5 and $50. You can also use them to land free bottles of your favourite wines and tickets to special wine events!

Activate your account and make buying wine even more rewarding

Frequently asked questions

What can I actually do with my reward points?

Points are fully redeemable through the checkout for discounts of between $5 and $50. They are also redeemable for free bottles of some of our favourite wines and tickets to special wine events.

How can I earn more points?

Simple, Rewards Points are earned through wine purchases through The Wine Collective with the number of points earned per purchase dependent on a combination of wine value and loyalty status with Gold Members receiving 15 points per dollar, Silver Members receiving 12 points per dollar and Bronze members receiving 10 points per dollar.

Do my points expire?

No, your rewards points NEVER expire so you can continue to earn and redeem points at anytime in the future at The Wine Collective

Can I use points in conjunction with a coupon code or automatic discount?

Unfortunately our checkout doesn't allow for coupon codes/automatically applied discounts and rewards points to be redeemed in the same transaction at this time. Points can be redeemed on all other transactions.

How do I use my Gourmet Traveller Wine digital subscription, which is a benefit of being a Gold Member?

When you qualify for Gold Membership we will send you a voucher code to take up your digital subscription as well as periodically at other times when changes are made to the voucher code. To use your code follow the following steps:
1. Use the following website address -
2. Click on the 1 year Digital Only subscription
3. Choose Gift under the Options menu
4. Click on Add to Cart
5. Add customer details and voucher code (sent to your email inbox once you achieve gold status) where it requests “Enter discount code” on the right hand side
6. Check out

Have any questions?

Our team at the Wine Collective are happy to help.

Loyalty Terms and Conditions

The Society Rewards program provides customers of The Wine Collective with a variety of member benefits which are dependent on their annual wine spend and membership tier. By creating an account with The Wine Collective customers are automatically enrolled into The Society Rewards. The benefits of our various membership tiers and the spend required for promotion to various tiers can be found at or in the Rewards tab found in the My Account page on the website.

On joining The Society Rewards customers are given complimentary membership to our Bronze Rewards program. From that time their membership tier is dependent on wine spend with The Wine Collective. Customers purchasing from $1,000 to $2,499.99 in a 12 month period will attain Silver Membership while customers that spend over $2,500 qualify for Gold Membership. A customer's membership tier will be increased immediately after the requisite spend is met.
Customers receive points every time they make a purchase from The Wine Collective with a number of other methods also available to earn rewards, such a referring a friend to The Wine Collective or following us on Instagram. In addition members of The Society Rewards will receive a birthday gift from us in the form of rewards points which can be redeemed for discounts and free wine. Members can also earn rewards points when they submit a wine review through our automatically generated Yotpo email review requests. However members will not receive points for submitting on-site product reviews.
Customers that have qualified for higher membership tiers earn more points per dollar spent with The Wine Collective so accelerate their points and rewards accumulation. Loyalty points can not be redeemed for cash and can only be used to earn discounts and free wine at Society Rewards Points do not expire and will remain in a customer's account while it remains open. If an account is closed Society Rewards points will be forfeited.
Ongoing membership status is reviewed annually and dependent on customer wine purchases with The Wine Collective. Customers can be promoted at anytime to a higher tier which they will retain for a 12 month period before their ongoing status will be reassessed. At that time their wine spend during the preceding 12 months will be used to determine their membership tier for the next year, or earlier if they earn a higher status level.
Gold Members receive on top of 15 rewards points per dollar spent a whole range of membership perks that include exclusive offers, priority order picking, an assigned Private WIne Advisor, Free standard delivery on all orders plus a free Annual Digital Subscription to Gourmet Traveller Wine. On qualifying for Gold Membership our team will contact members to inform them of how to activate their digital description to Australian Gourmet Traveller Wine.