A week of members only offers, prizes and point loads

"Best rewards program on the market."  
- TWC Customer Alex L.


A week of members only offers, prizes and point loads

"Best rewards program on the market."  
- TWC Customer Alex L.

We’re amplifying your rewards with giveaways, competitions and massive price drops.


Daily Offers



Members Only Access

Price Drops

So Much More!

Our rewards program is available to all customers. It's FREE to join

My Collective Rewards exists because you expect more from your wine purchase. To not only access Australia’s best range of wines online and an exceptional personal wine advisor service, but also be rewarded for shopping.


Not a member? Join now

My Collective Reward Week Deals


Win The Ultimate Wine Lover’s Reward

A luxury two-night stay at Montvalley in the Hunter Valley worth $2000*

Every Order = 1 x Entry.

*T&C's Apply. Competition ends 27th Feb 2024

Featured Products

2021 Pepper Tree Black Label Limited Release Chardonnay

RRP $60.00 | Save 66%

2019 Nannup Estate Rollings Hills Cabernet Sauvignon

RRP $38.00 | Save 47%

2023 Nugan Estate Frasca's Lane Pinot Grigio

RRP $24.00 | Save 16%

The Enigma White Dozen - Valued at $461

RRP $461.00 | Save 56%


Get rewarded with massive discounts, huge prizes and supercharged bonus points.

Danger: Rewards for wine!

Service is always outstanding, with prompt follow up. Their rewards system is great, yet dangerous in dry July. They always have some allocations that are hard to get, but be quick, they sell out.

Sam A.

The Wine Collective The ONLY way to go

I used to buy wine from a number of sources... that was until the realism of what The Wine Collective brings to the table. These days it is hard to go past TWC. Seldom do I buy from anywhere else. It is not only the vast selection of wines offered but the prices are extremely competitive, provide the opportunity to purchase aged wines, rewarded with points to help towards further purchases and provide free shipping if you are a Gold member like me. Tick, Tick, Tick, Tick. Highly recommended

Geoff C.

Best rewards program on the market

I have been a loyal member of The Wine Collective back when they were called something else, I used to shop predominantly with another online retailer (with a funky name) but when TWE offered the loyalty program and expanded the product range, that was a game changer. I love the flexibility and ease of use of the rewards programs and the fact that the points never expire. Keep up the good work.

Alex L.

The Best Part...

This is everything the Barossa is made of. A showcase of the finest vineyards. Brought to life by the makers that matter. Simply priced for any occasion.

It takes a master to discover the true beating heart of the Barossa. This Idle Hill brings together the greatest vineyards of the region and the legacy of the famous Burge family, and combines it with the industry know-how and legacy of The Wine Collective team.

We're serious about rewards. Ask why.

What can I redeem my reward points for?

Points are fully redeemable through the checkout for discounts of between $5 and $100. Throughout the year, points will also be redeemable for experiences, tastings, events and some of our favourite wines.

How can I earn more points?

Simple! Rewards points are earned through wine purchases on the The Wine Collective. The number of points earned per purchase is dependent on a combination of wine value and loyalty status with Silver and Gold members receiving bonus points per dollar.

We also give our customers other ways to earn, such as supercharged earn rates on special promotions, referring friends, reviewing your favourite wines, to name a few.

Do my points expire?

You have 12 months from the date of your last order at The Wine Collective to use your points before they expire.

I have just moved up loyalty tier, how to I retain my new status?

Retaining your tier and benefits is easy. Simply continue you to order with The Wine Collective to retain your current tier or move up to your higher tier.
SILVER STATUS - spend $1000 in a 12 month period
GOLD STATUS - spend $2500 in a 12 month period
At the 12 month anniversary of the date your tier was increased, we will assess your total annual spend and if the above spend requirements have not been met, you will be moved down to the lower tier of your current tier - Gold moves to Silver and Silver moves to Bronze.

If you are on the Silver Tier you reach the spend threshold to move up to Gold status within the 12 moths of you achieving Silver, we will automatically update your status to Gold and the 12 month benefits calculation will reset.

What rate are points earned and redeemed?

Bronze - 10 points for every $1 spent
SILVER - 12 points for every $1 spent
GOLD - 15 points for every $1 spent


$5 voucher = 2500 points = $250 spent
$5 voucher = 2500 points = $250 spent
$10 voucher = 5,000 points = $500 spent
$25 voucher = 12,500 points = $1250 spent
$100 voucher = 50,000 points = $5000 spent

How do I redeem my points?

Redemption is very easy. Points are instantly redeemable through the checkout in amounts between $5 and $100. Simply apply your rewards on the final page of the checkout using the below slider before confirming your order.