Members only · Coming soon

The Private Cellar opens 20 October

One of the finest private cellars in the world, opened to our members for the first time. Release one is 75 wines from eight of Australia's great producers. Join now to see the list and the prices on the day.

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75 Wines
8 Producers
1955 Oldest Vintage

Members only, from day one

No sign-in, no access

Wines and prices are only shown to signed-in members. When doors open, every order enters our 80th birthday draw for $15,000, and the more you spend, the more entries you get. [PRIZE TERMS AND PERMIT NUMBERS]

Release one · Eight Australian producers

Eight producers, in real depth

Not a bottle here and there. Runs of vintages, the way
a collector would buy them.

Giaconda

BEECHWORTH, VIC

Giaconda

A seventeen-vintage run of the Estate Vineyard Chardonnay. Arguably the largest Giaconda holding ever assembled.

Penfolds

SOUTH AUSTRALIA

Penfolds

Grange, Bin 60A, Kalimna Block 42 and Bin 707, from the vintages collectors chase.

Wynns Coonawarra Estate

COONAWARRA, SA

Wynns Coonawarra Estate

From the 1955 Michael Hermitage to John Riddoch. Seventy years of Coonawarra.

Grosset

CLARE VALLEY, SA

Grosset

Polish Hill and Springvale in depth, with Gaia alongside. Proof great Riesling ages.

Bindi

MACEDON RANGES, VIC

Bindi

Block 5, Block 8 and Darshan Pinot Noir, with Quartz Chardonnay.

Mount Mary

YARRA VALLEY, VIC

Mount Mary

Quintet 2002, from the estate that defined the Yarra.

Bass Phillip

GIPPSLAND, VIC

Bass Phillip

Four Pinot Noirs, led by the 2001 Reserve.

Lake's Folly

HUNTER VALLEY, NSW

Lake's Folly

Cabernets back to 1980 from the Hunter's original boutique winery.

Private cellar

A first look, reserved for members

Explore the wines selected for our members.

A bottle of 1955 Chateau Fonroque 750ml Red Wine Members only

Chateau Fonroque

1955 Chateau Fonroque


Price Reveal on Oct 20

Members only

Unlock the cellar with membership

Sign in or join the collective to access this private release.

Join for access
A bottle of 1967 Chateau Palmer 750ml Red Wine Members only

Château Palmer

1967 Chateau Palmer


Price Reveal on Oct 20

Members only

Unlock the cellar with membership

Sign in or join the collective to access this private release.

Join for access

Your Private Wine Advisor

A real person, from first click to delivery

Every member gets a named advisor. Ask about a vintage before doors open, plan a vertical, or ask them to flag the wines on your list the moment the release goes live.

Simon Green

Private Wine Advisor · Certified Sommelier

Simon has run wine lists in the World's 50 Best restaurants and led a premium wine offer online. He will walk you through every step.

Contact our team

Tell us how we can help and our team will be in touch.

Buy from the Private Cellar, and you are on the list for Platinum

Platinum is our new collector tier. It sits beside Gold. Gold rewards how often you buy, Platinum rewards how you collect.

More points, every order

A higher earn rate on everything you buy with us, not just the Private Cellar.

First access

See each release before anyone else, and before it goes anywhere near the public site.

Delivery, managed

Free delivery, heat holds in summer and refrigerated transport when it counts.

Somewhere to keep it

Cellar storage and delayed dispatch, so wine arrives when you want it.

One cellar, one owner

Every bottle comes from a single private
collection, stored under controlled
conditions.

Checked before it is listed

Older bottles get a condition report on fill
level, label and capsule, shown on the
product page.

Shipped from Sydney

All stock sits in our Sydney warehouse.
Nothing is drop shipped.

Questions

  • Why do I need to join?

    The Private Cellar is for members only. Joining is free, and it is the only way to see the wines and prices,
    and to buy.

  • When can I buy?

    Doors open at 9am AEDT on Tuesday 20 October. Members get a text the moment the release goes
    live.

  • Where does the wine come from?

    A single private collection, one of the finest in the world. Every bottle has been in one cellar under
    controlled conditions, and we check each one before it is listed.