It's good value
The quality against what we're charging. Our trade team argues about this one the most, and it has to be obvious.
A little list of very good wine
The Black Book
Cracking wines at prices we’re honestly not allowed to advertise. They go out by text, a couple of times a week, to whoever’s on the list. Which could very easily be you.
01
Personal recommendations, selected for you.
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Thoughtful discoveries from trusted producers.
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One we sent recently
This is the sort of thing that turns up
We've blacked out the producer, because the the offer's still live and this brand has never been discounted publicly. Which is sort of the whole point - the name stays between us.
The list saw it first. You won't find it anywhere on the site.
9:41●●● ▰
The Wine Collective
Four things have to be true before we'll text you
The saving is real
Measured against what it actually sells for elsewhere, not some notional RRP. Atleast % off street price.
Someone rates it
Critic scores, trophies, medals. Halliday, Hooke, and the shows that count. At least points.
There isn't much
A limited allocation, or a short window to get it out. If every retailer can get hold of it, it doesn't belong here.
We'd much rather send nothing than send filler
Two a week is a ceiling, not a target. Plenty of weeks nothing clears the bar and you'll hear absolutely nothing from us. We think that's a fair trade.
