Almost wine time...

{
  "type": "collection_promo_percent",
  "id": "FRIENDSFAMILY",
  "settings": {
    "enabled": true,
    "action": false,
    "start": false,
    "end": false,
    "collection": "friends-family",
    "customer_tag": "FaF:Yes"
  },
  "blocks": [
    {
      "quantity": "1",
      "discount": "20",
      "title": "OFFER: 20% OFF FRIENDS & FAMILY",
      "qualified_message": "You earned 20% OFF each item because you added 1 or more items from our Friends & Family selection"
    }
  ]
}

{
  "type": "collection_promo_percent",
  "id": "BIRTHDAY20",
  "settings": {
    "enabled": true,
    "start": "2021-05-31T14:00:00.000Z",
    "end": "2021-06-30T13:59:00.000Z",
    "collection": "automation-discount-campaign",
    "customer_tag": "vBirthMonth:Jun"
  },
  "blocks": [
    {
      "quantity": "1",
      "discount": "20",
      "title": "HAPPY BIRTHDAY: 20% OFF",
      "qualified_message": "Happy Birthday! You've scored 20% off each bottle from our Birthday collection to celebrate. Offer ends 30th June, 2021."
    }
  ]
}

{
  "type": "collection_promo_percent",
  "id": "ANNIVERSARY20",
  "settings": {
    "enabled": true,
    "start": "2021-05-31T14:00:00.000Z",
    "end": "2021-06-30T13:59:00.000Z",
    "collection": "automation-discount-campaign",
    "customer_tag": "vAnniversaryMonth:Jun"
  },
  "blocks": [
    {
      "quantity": "1",
      "discount": "20",
      "title": "THANK YOU: 20% OFF",
      "qualified_message": "Thanks for your continued support. You've scored 20% off each bottle from our Anniversary collection to celebrate. Offer ends 30th June, 2021."
    }
  ]
}

{
  "type": "collection_promo_percent",
  "id": "EMPLOYEE",
  "settings": {
    "enabled": true,
    "start": false,
    "end": false,
    "collection": "all-wines",
    "customer_tag": "PriceLevel:Employee Price"
  },
  "blocks": [
    {
      "quantity": "1",
      "discount": "30",
      "title": "Employee Pricing Discount",
      "qualified_message": "30% off all wines, excluding spirits"
    }
  ]
}