Château Chauvin was acquired by Sylvie Cazes in May 2014.
This beautiful estate of 15 hectares is located in the north-west part
of Saint-Émilion, close to the Pomerol appellation.ylvie Cazes and her children Julie, Pierre and François Régimbeau bought Château Chauvin in May 2014. They want to continue the work carried out by the Ondet family while giving Chauvin the assets needed to succeed in this new page in its history.A major restructuring programme was quickly put in place, involving the vineyard, viticultural methods and the winemaking.
Jérémie Gravier, a young agricultural engineer, takes over the technical direction of the château in 2015. He now gives the utmost care to this exceptional terroir.
Finally, Julie Régimbeau joined her mother at the head of the property, taking charge of the sales and marketing department. Her mission is to develop the property and its reputation throughout the world.
Major renovation work on the cellars began in January 2021. Architect Philippe Ducos has created a new, innovative vat room, complementary to the existing one, separate barrel cellars, and a new tasting room to allow visitors to discover the property’s wines while taking in the surrounding scenery.
A NEW VISUAL IDENTITY
Beyond the change in graphics, the purpose of this identity is to reflect the values so dear to Sylvie, her children and her team.
While searching through the archives of the property, a Château Chauvin label from 1929 was discovered. This immediately appealed to Sylvie, who decided to use it as the basis for the creation of the new label, while preserving the essence of the Château.
After that, the graphic research went back to the meaning of the word “chauvin”. To be “chauvin” in French means to be proud of your land, to love your land.
To the label dating from 1929, a symbol was therefore added to illustrate its values: Cupid, son of Venus, and the god of Love in Roman mythology, proudly displays a banner depicting a lion, the emblem figuring on the coat of arms of Saint-Emilion, his land that he looks over with a watchful eye.
As from the 2014 vintage, the label showing Cupid straddling a lion represents the attachment of Château Chauvin to the land of Saint-Emilion.
