Nestled in the picturesque region of Pyrennes Orientales, France, lies the birthplace of one of the most iconic aperitifs of all time - Byrrh. In 1866, Simon Violet and his pharmacist friend joined forces to create a unique quinine-based drink that would soon become a household name.
With the rising trend of quinine tonic wines, Byrrh quickly captured the hearts and palates of the French people. Its distinct blend of herbs and spices, combined with the medicinal properties of quinine, made it a perfect aperitif to stimulate the appetite before a meal.
But it wasn't just the taste that made Byrrh a sensation. In 1903, the brand launched a series of advertising poster competitions that captured the attention of the nation. With bold and captivating designs, Byrrh became a symbol of sophistication and elegance.
In the 1930s, Byrrh reached new heights of popularity, thanks to its extensive advertising campaigns and widespread availability. It soon became the leading aperitif in France, with sales surpassing 35 million litres in 1935.
Today, Byrrh continues to be a beloved brand, as it proudly carries on its legacy of excellence and innovation. In 1976, it joined forces with Pernod Ricard, solidifying its position as a true icon of the French aperitif culture.
So next time you sip on a glass of Byrrh, let its rich history and impeccable taste transport you to the picturesque landscapes of France, where it all began over 150 years ago. Cheers to Byrrh - a true masterpiece of French craftsmanship.
